LIVESTOCK FEEDS PLC - ABOUT US

OUR VISION

The vision of Livestock Feeds Plc is “to promote better quality life through nutrition.

OUR MISSION

Our Mission is to be the foremost nutritional products provider in Africa. The key elements of our vision are:

1. Best quality nutritional products
2. Presence in various locations around the continent
3. Our brand will be the preferred one

OUR CORE VALUES

To entrench a uniform corporate culture that will enhance the realisation of the group’s vision and mission, the behavioural environment will be characterised by a new set of shared values as stated below:

1. Excellence in our products and services
2. Diligence in our work practices
3. Creative solutions to customer needs
4. Belief in people

MANAGEMENT STRUCTURE

LSF is led by a Board of Directors that have varied experience in animal feed, and finance. The Board is responsible for setting strategic directions for the company. The Profile of the Board is as stated here:

HISTORY

Livestock Feeds was established in 1963 by Pfizer as a subsidiary to the pharmaceutical business which had been introduced to Nigeria few years earlier. Following importation of exotic milking cows and hybrid chickens into the country by Germans, Dutch and later Americans, the need to provide health and nutritional products led to creating Animal Health division and then the Feed division. The first mill of 5MT/hr was installed at Ikeja in 1963, followed by Aba 1964 and Kaduna in 1965 with 4MT and 3.5MT per hour capacity respectively. Accelerated growth in urban and sub-urban  population and demand for poultry meat and egg impacted positively on the feed business leading to phenomenal growth in Livestock Feeds business nationally. The impressive performance propelled upgrade of the milling output to 10MT/hr automatic machines at Ikeja, Aba and then Benin between 1983 and 1985. Kaduna was given a 6MT\hr back-up mill. The era of boom also witnessed the establishment of Franchise business marketing system. With installed capacity of 40MT\hr single shift and network of 12 franchise millers, Livestock Feeds was the dominant brand and benchmark in the industry. At peak of business the company had 55% of the market share.

In 1996-97 Pfizer  divested  its interest in  Livestock Feeds  and its interest was acquired by  Adset Ltd through an M.B.O.

Later, First Capital Trust Limited was engaged as Turnaround Managers in 2005 as First Capital Trust Limited replaced Adset as the Core investor in the newly invigorated company. Also Cashcraft Asset Management became the second largest shareholder.